NEWS - Power Assure, Inc.

The end of Power Assure

Santa Clara, Calif., August 31, 2014: Power Assure is getting dissolved, however, the automation technology, owned and created by SoftDevices lives on. Stay tuned for more news.


Power Assure Adds Application Performance Monitoring to its ServiceNow® Integrated EM/5 Solution

Santa Clara, Calif., June 12, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today unveiled Application Performance Monitoring in EM/5, its next generation monitoring solution featuring certified integration with ServiceNow.


Gigaom Research: Benefits and Challenges of Software Defined Power

Santa Clara, Calif., May 6, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Gigaom Research has issued an underwritten research report titled, "Benefits and Challenges of Software Defined Power," authored by Analyst David S. Linthicum.


Power Assure Introduces EM/5 Next Generation Monitoring Solution with Certified Integration to ServiceNow®

Santa Clara, Calif., April 22, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced the general availability of EM/5, its next generation monitoring solution featuring certified integration with ServiceNow.


Power Assure CTO to Speak at AFCOM Data Center World Spring about Measuring IT Energy Efficiency and Software Defined Power

Santa Clara, Calif., April 16, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO), will present two sessions at AFCOM Data Center World Spring, taking place April 28 - May 2, 2014 in Las Vegas at the Mirage Resort.


Power Assure's Software Defined Power Solution Earns Top Product of the Year Award from Environmental Leader

Santa Clara, Calif., March 26, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that its product, Power Assure Software Defined Power, received Top Product of the Year Award in the Environmental Leader Product & Project Awards. Software Defined Power was considered by the independent panel of judges as an exemplary product.


Power Assure Introduces Free Version of its Award Winning PAR4 Measurement Tool for Server Energy Efficiency

Santa Clara, Calif., March 4, 2014: Power Assure, Inc., developer of the PAR4 energy efficiency standard adopted by Underwriters Laboratories and the United Nations Framework Convention on Climate Change, today announced that it is making its PAR4 Measurement Tool, a software utility which allows users to fully exercise servers, measure power consumption and calculate PAR4 energy efficiency ratings, available for download and use by organizations and individuals entirely free of charge.


Power Assure Named 2014 "Vendor to Watch" by Enterprise Management Associates for Software Defined Power

Santa Clara, Calif., February 25, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that it has been named a "Vendor to Watch" by Enterprise Management Associates (EMA), which recognized the company for its innovative Software Defined Power solution that helps organizations significantly improve business continuity, while simultaneously achieving potential energy savings of 50% or more.


Power Assure CTO to Speak at Extendance Data Center Conference in Switzerland about Software Defined Power

Santa Clara, Calif., February 19, 2014: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO), will be a featured speaker at Extendance Data Center Management Event, taking place February 26, 2014 in Zurich, Switzerland at the Neue Borse Conference Hall.


Power Assure and RagingWire to Provide Live Demonstration of Software Defined Power at Gartner Data Center Conference 2013

Santa Clara and Sacramento, Calif., December 3, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, and RagingWire Data Centers, the nation's premier data center provider, today announced that the two companies will unveil a live demonstration of Power Assure's Software Defined Power Solution at the 2013 Gartner Data Center Conference in Las Vegas from December 9-12.


Power Assure CTO Outlines Steps for Implementing Software Defined Power in Enterprise Data Centers

Santa Clara, Calif., November 26, 2013: Software Defined Power is an emerging solution to application-level reliability issues being caused by power problems. Software-Defined Power, like the broader Software Defined Data Center (SDDC), is about creating a layer of abstraction that isolates the application from local power dependencies.


Power Assure CTO to Speak at 7x24 Exchange Conference about Energy Efficiency in Virtualized Data Centers

Santa Clara, Calif., November 12, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO) will be a featured speaker at the 7x24 Exchange Conference.


Power Assure CTO to Speak at Next Generation Demand Response & Ancillary Services Conference

Santa Clara, Calif., October 29, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that Clemens Pfeiffer, chief technology officer (CTO) will be a featured speaker at the second national conference on Next Generation Demand Response & Ancillary Services.


Power Assure Appoints Enterprise Software Veteran Andrew Stickler VP of Engineering; Opens UK Development Center

Santa Clara, Calif., October 1, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced the appointment of enterprise software veteran Andrew Stickler to the position of vice president of engineering.


Power Assure CTO to Speak at AFCOM Data Center World Fall about Data Center Energy Efficiency

Santa Clara, Calif., September 24, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced Clemens Pfeiffer, chief technology officer (CTO), will be a featured speaker at AFCOM Data Center World Fall, taking place September 29 - October 2, 2013 in Orlando, FL at the Orlando World Center Marriott.


Lopoco Ultra Efficient Server Named "Most Efficient Certified to Date" According to Power Assure's PAR4 Energy Efficiency Rating

Santa Clara, Calif., September 17, 2013: Power Assure, Inc.,developer of the PAR4 energy efficiency standard adopted by Underwriters Laboratories and the United Nations Framework Convention on Climate Change, today announced that its recent certification of Low Power Company, Inc.'s (Lopoco) ultra-efficient server.


Power Assure Named a 2013 Emerging Data Center Vendor by CRN

Santa Clara, Calif., August 29, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced it has been named a 2013 Emerging Technology Vendor by UBM Tech Channel's CRN Magazine in the Data Center category. The annual list highlights hot tech startups making an impact on the channel and impression on the tech industry as a whole.


TechNavio Recognizes Power Assure as a Key Vendor in the Global Data Center Infrastructure Management Market

Santa Clara, Calif., August 6, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today announced that the leading technology research and advisory company (TechNavio) has named Power Assure as a key vendor in their newly published report "Global Data Center Infrastructure Management Market 2012-2016."


Power Assure Introduces PAR4 Measurement System with STARLINE Plug-In Raceway Integration

Santa Clara, Calif., July, 2013: Power Assure, Inc., the leading Software Defined Power solutions provider for data centers, today unveiled its latest update to the PAR4 Measurement System, an integrated test environment that combines the STARLINE Plug-In Raceway and power monitor meters with the Power Assure measurement system to measure actual idle and peak power consumption of individual IT equipment and IT racks leveraging standardized and patented measurement procedures for accurate, reliable and repeatable results.

Power Assure Named A "Cool Vendor" By Leading Analyst Firm

Santa Clara, Calif., May 15, 2013: Power Assure, Inc., a leading Software Defined Power solutions provider for data centers, today announced it has been included in the list of "Cool Vendors" in the "Cool Vendors in Data Center Infrastructure Management, Power and Cooling, 2013" report by Gartner, Inc. The report identifies emerging vendors whose products are designed to help Infrastructure and Operations (I&O) leaders and data center managers resolve the rapid rise in data center heat density, and better manage energy consumption in the data center.

Power Assure Completes The Data Center With Software Defined Power

Las Vegas, NV, April 30, 2013: The Software Defined Data Center (SDDC) is considered by many to be the final step in the evolution of virtualization and cloud computing where all IT infrastructure (servers, storage and networking) is virtualized and applications are delivered as a service internally or externally.

Power Assure to Spotlight its Data Center Energy Management Software at AFCOM Data Center World

Santa Clara, Calif., April 23, 2013: Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced it will spotlight its secure, cloud-based EM/4 energy management platform providing integrated monitoring, analysis and automation of data center information and processes; and PAR4,a metric for IT energy efficiency at AFCOM Data Center World on April 28 - May 3, 2013 in Las Vegas, NV.

Power Assure EM/4 Earns Stellar Score in Environmental Leader Technology Reviews

Santa Clara, Calif.: March 6, 2013 - Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced that its secure, cloud-based EM/4 energy management platform providing integrated monitoring, analysis and automation of data center information and processes, received a stellar score in the Environmental Leader Technology Reviews Program.

Power Assure to Spotlight its Data Center Infrastructure Management Software at Technology Convergence Conference

Santa Clara, Calif.: January 31, 2013 - Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced it will feature its secure, cloud-based EM/4 energy management platform providing integrated monitoring, analysis and automation of data center information and processes; and PAR4, a metric for IT energy efficiency, at the Technology Convergence Conference (TCC) on February 7 in Santa Clara, CA.

Power Assure and iTRACS Target the Energy Market with an Integrated DCIM Solution Accelerating the Transformation of the Data Center into a Revenue Center

GARTNER Data Center Conference 2012, Las Vegas, NV - December 3, 2012: Power Assure, Inc., a data center infrastructure and energy management solutions provider, and iTRACS, Inc., the leading provider of open, enterprise-class Data Center Infrastructure Management (DCIM) solutions, today announced at the Gartner Data Center Conference 2012 the availability of an integrated DCIM solution that turns data centers into revenue centers with increased reliability and availability, better server utilization, and new revenue streams generated from energy market participation.

Power Assure Selected by AlwaysOn for the Second Consecutive Year as a GoingGreen Silicon Valley Global 200 Winner

Santa Clara, Calif., November 13, 2012: Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced that it has been chosen by AlwaysOn as one of the GoingGreen Silicon Valley Global 200 winners..

Power Assure's Peter Maltbaek to Speak at Military & Commercial Microgrids Summit

November 1, 2012: Power Assure, Inc.., a data center infrastructure and energy management solutions provider, today announced that Vice President of Channel Sales Peter Maltbaek will join a panel about campus microgrids at the Military & Commercial Microgrids Summit, taking place November 7: 9 at the Hilton San Diego/Del Mar in San Diego, CA.

Power Assure CTO to Speak at SNW about Improving Data Center Efficiency and Reliability

October 11, 2012 - Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced that Clemens Pfeiffer, Chief Technology Officer, will present a session at Storage Networking World (SNW) Fall '12, taking place October 16 - 19 at the Hyatt Regency Silicon Valley/Santa Clara Convention Center in Santa Clara, CA. Titled, Improving Data Center Efficiency and Reliability, this session will be held on Friday, October 19 at 9:25 am.

Power Assure Selected as 2012 Platts Global Energy Awards Finalist

Winners to be Recognized at November 29 New York City Gala

Santa Clara, Calif.: September 27, 2012 Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced it has been named a finalist in the Platts Global Energy Awards, an annual program recognizing exemplary industry leadership. The 2012 finalists, selected from nearly 200 nominations from more than two dozen countries, were announced this week by program host Platts, the leading global energy, petrochemicals and metals information provider.

Power Assure CTO Recommends 10 Tips to Improve Data Center Efficiency

September 13, 2012 - Data centers are designed for reliability, usually at the expense of efficiency. Such waste increases capital and operational expenditures, and can result in finite resources being exhausted, thereby creating a situation where relentless growth threatens to outgrow the data center. Clemens Pfeiffer, CTO of Power Assure, Inc., a data center infrastructure and energy management solutions provider, outlines 10 steps IT and facility managers can take to improve efficiency without compromising reliability.

Power Assure to Spotlight PAR4 Measurement Service at DataCenterDynamics Converged Conference

September 6, 2012 - Power Assure, Inc., a data center infrastructure and energy management solutions provider, today announced that its newly unveiled PAR4 Measurement service will be featured at Datacenter Dynamics Converged conference on September 12 in Washington DC at the Grand Hyatt Washington.

Power Assure Unveils Onsite PAR4 Measurement Service

Providing Accurate IT Power Metrics Used to Maximize Rack Capacity

August 23, 2012, - Power Assure, Inc., to announced the PAR4 Measurement Service designed to measure the true idle and peak power consumption of IT equipment in a rack or an entire data center in order to maximize IT power and space constraints, freeing-up stranded power and increasing capacity.

New UN Methodology for Improving Energy Efficiency in Data Centers through Dynamic Power Management Based on Power Assure's Technologies

First-to-market certification enables data center operators to monetize efficiency efforts in global carbon markets

August 8, 2012 - Power Assure, Inc. today announced that its EM/4 Dynamic Power Management (DPM) solution and PAR4/UL2640 for IT equipment measurements are the foundation of a new United Nations Framework Convention on Climate Change (UNFCCC) baseline and monitoring methodology, AM0105: "Energy efficiency in data centres through dynamic power management." This methodology is based on the new protocol NM0350 "Improving Energy Efficiency in Data Centers through Dynamic Power Management" prepared and proposed by Power Assure and Carbonomics, a leader in helping businesses realize the potential of carbon credits in the US and international emission-trading markets.

Power Assure Selected by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch

Recognized for creating new opportunities inthe Global Silicon Valley

July 19, 2012 - Power Assure, Inc. today announced that it has been chose by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch. Inclusion in the AlwaysOn Global 250 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Power Assure was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Power Assure Named Tech Awards Circle Winner

Company Selected Among Top Technology Products, Vendors, Individuals for 2012

July 11, 2012 - Power Assure, Inc. today announced that President and CEO Brad Wurtz has been selected as a winner of the Tech Awards Circle, taking Bronze in the Emerging Companies Executive of the Year category. Winners were selected by an independent circle of publication reviewers/journalists from nominations based on a broad range of achievements: from product and technology innovations to talented executive leadership and engineering innovators.

Power Assure to Feature Data Center Energy Management Software at DataCenterDynamics Converged Conference

July 10, 2012 - Power Assure, Inc., today announced that its EM/4 energy management software will be featured at DatacenterDynamics Converged conference on July 17 in San Francisco, CA at the Marriott Marquis.

Power Assure VP of Marketing to Present on Hottest Energy Startup Panel at TiE energy Event

June 20, 2012 - Power Assure today announced Jim McCray, vice president of marketing, will be a speaker at the TiE Energy Event on June 27th in Santa Clara, CA. The panel titled, "The Hottest Energy Startups: Companies changing the Energy Landscape" will be moderated by Amando Pauker, co-chair of the TiE Energy Special Interest Group in Silicon Valley and venture capitalists with Apex Venture Partners.

Power Assure Named TiE50 Winner

May 15, 2012 - Power Assure, Inc. today announced it has been named a TiE50 Winner as a leader in entrepreneurship, innovation and management excellence in teh Energy/Cleantech category. The Tie50 awards will be presented at TiEcon 2012, May 18 - 19th, at the Santa Clara Convention Center in Santa Clara, CA. The winners are chosed from over 2100 of the most promising startups of 2012 screened by a team of experts.

Power Assure CTO to Present Session at Symposium 2012 on Improving Data Center Energy Efficiency and Reliability

Will feature its award-winning data center energy management solutions

May 9, 2012 - Power Assure, Inc. today announced its Cofounder and CTO, Clemens Pfeiffer, will be a featured speaker at Uptime Institute's Symposium 2012 taking place May 14 - 17, 2012 at the Santa Clara Convention Center in Santa Clara, CA. Additionally, Power Assure will showcase its EM/4 energy management software during the event in booth #609.

Power Assure Appoints New Members to its Board of Advisors

Paul De Martini and Ashley Davis bring extensive knowledge of IT and energy market to advisory

May 1, 2012 - Power Assure, Inc. today announced two new members to its Board of Advisors. New appointments include Paul De Martini, managing director, Newport Consulting Group, and Ashley Davis, a business evangelist and is currently a non-executive director for UK-based Infinity, a provider of data center services.

Power Assure Names Peter Maltbaek Vice President of Channel Sales

April 23, 2012 - Power Assure, Inc. today announced the appointment of Peter Maltbaek to vice president of channel sales. With 30 years of extensive experience in international business development and partner management in the IT and energy industries, Pete will oversee Power Assure's partner program on a global basis.

Power Assure to Feature Data Center Energy Management Software at ABB Automation & Power World

April 18, 2012 - Power Assure, Inc. today announced that its EM/4 energy management software which powers ABB's Decathlon software will be featured at ABB Automation & Power World on April 23-26 in Houston, Texas at the George R. Brown Convention Center.

Power Assure CTO to Present Session at Data Center World on DCIM and Disaster Recovery Planning

Will showcase its award-winning data center energy management solutions

March 14, 2012 - Power Assure, Inc. today announced its Cofounder and CTO, Clemens Pfeiffer, will be a featured speaker at AFCOM Data Center World, taking place March 18 - 22, 2012 at the Mirage Hotel and Convention Center in Las Vegas, NV. Additionally, Power Assure will showcase its EM/4™ energy management software during the event at booth #200.

Power Assure to Showcase Data Center Energy Management Software at DatacenterDynamics Converged Conference

March 8, 2012 - Power Assure, Inc. today announced it will feature its EM/4™ energy management software at the Datacenter Dynamics Converged Conference on March 13 in New York City at the Marriott Marquis.

Power Assure CEO to Speak on Green Venture Capital Panel at NESEA Building Energy 12 Conference

March 6, 2012 - Power Assure, Inc. today announced that its President and CEO, Brad Wurtz, will join Point Judith Capital General Partner, Zaid Ashai, to present the Green Venture Capital session at the NESEA (Northeast Sustainable Energy Association) Building Energy 12 Conference on Wednesday, March 7 at the Seaport World Center in Boston, MA.

Power Assure and Raritan Deliver Integrated Power Monitoring and Analytics to Major Data Center Customers

February 2, 2012 - Power Assure, Inc. today announced an integrated data center power monitoring and analytics solution that dramatically improves uptime and reliability for more energy efficient data centers. The solution leverages Power Assure's secure cloud-based EM/4 Energy Management software and Raritan's intelligent power monitoring products.

Power Assure Exits 2011 with Excellence in Data Center Power Management, Key Strategic Partnerships, and Industry Accolades

January 31, 2012 - Power Assure, Inc. has achieved significant strides in 2011, including new technology innovations; strategic partnerships with top-tier players in utility, power and energy management; and acclaim from customers, partners and industry influencers alike.

A10 Networks Turns to Power Assure for Visibility and Control of Power Utilization throughout the Data Center

A10 Networks Turns to Power Assure for Visibility and Control of Power Utilization throughout the Data Center

January 16, 2012 - Power Assure, Inc. announced that A10 Networks has deployed the Power Assure EM/4 data center software and gained full visibility and control of all power utilization throughout their data center. Additionally, A10 Networks has improved cooling efficiency and power distribution to extend the life of its existing data center.

Power Assure CTO Predicts Top Trends on the Horizon in Data Center Energy Management

January 9, 2012 - Large enterprises, government agencies and managed service providers are struggling to deal with increased power demand, constrained capacity, and data center inefficiencies. Most data centers have historically been built with an eye towards top performance and availability, with little attention paid to how efficiently the data center delivers on those promises. This is a costly operating model where all assets, including servers, lighting, and cooling are turned all the way on all the time. Power Assure's CTO Clemens Pfeiffer predicts that several major trends will occur over the next 3 - 5 years that will most critically impact how we utilize, manage and analyze energy in the data center.

Power Assure Named Red Herring Global 100 Winner

December 14, 2011- Power Assure, Inc. today announced that it has been named a Red Herring Global 100 winner, a prestigious recognition that honors the year's 100 most notable private technology companies and entrepreneurs from across the globe. Red Herring's editorial staff evaluated Power Assure on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration.

Power Assure and ABB Collaborate on Data Center Enterprise Management

December 12, 2011- Power Assure, Inc. and ABB, a global leader in power and automation technologies, announced that ABB will integrate Power Assure EM/4 data center energy management software in the ABB Decathlon™ Data Center Enterprise Management (DCEM) product and services offering.

Power Assure to Demonstrate Data Center Energy Management Software at Gartner Data Center Conference

December 1, 2011 - Power Assure, Inc. today announced it will feature its EM/4 energy management software at Gartner Data Center Conference. Hosted in the Power Assure booth, ABB, a global leader in power and automation technologies, will showcase the DecathlonTM suite of products and services for Data Center Enterprise Management (DCEM) which tightly integrate with Power Assure's EM/4 software.

Power Assure Selected a Finalist for the 2011 Red Herring Global Award

November 30, 2011 - Power Assure, Inc. today announced that it has been selected as a candidate for Red Herring's 2011 Top 100 Global award, a prestigious recognition honoring the year's most audacious and far reaching private technology companies and entrepreneurs from across the globe.

Power Assure Receives Strategic Investment from Dominion Resources

Strategic partnership to integrate data centers into the smart grid

November 22, 2011 - Power Assure, Inc. today announced that Dominion Energy Technologies, Inc., an affiliate of Dominion Resources, one of the nation's largest producers and transporters of energy, has invested $1 million in the company, joining ABB Technology Ventures, Good Energies, Point Judith Capital, and Draper Fisher Jurvetson as investors in Power Assure. With this investment, Power Assure has raised $14.5 million in its series B financing, bringing total funds raised to $29.75 million.

Power Assure Named Cleantech Open 2011 Alumni of the Year

Award recognizes significant progress made during the year by a top clean technology innovator

November 18, 2011 - Power Assure, Inc. has been selected as a 2011 Cleantech Open Alumni of the Year by the Cleantech Open, the world's largest cleantech accelerator. The award further validates Power Assure's success at developing and delivering innovative solutions that provide enterprises, government agencies and service providers with a single source for all of their data center power management needs.

Power Assure to Speak at Agrion "Green IT: Competitive Advantages of Energy Efficiency" Event

November 3, 2011 - Power Assure, Inc. Cofounder and CTO, Clemens Pfeiffer, will speak at the Agrion "Green IT: Competitive Advantages of Energy Efficiency" event co-hosted by Deloitte on Wednesday, November 9 at 8:00 am at 555 Mission Street, San Francisco, Calif.

Power Assure CTO to Present Session at SNW Fall on Capacity and Power Management in Disaster Recovery Planning

October 5, 2011 - Power Assure, Inc. Cofounder and CTO, Clemens Pfeiffer, will present a session about capacity and power management in disaster recovery planning at SNW Fall 2011 in Orlando, Florida on October 11 - 13, 2011 at JW Marriott Grande Lakes. Titled, "Capacity and Power Management: the Forgotten Factors in Disaster Recovery Planning," the session will be held on Tuesday, October 11 at 2:10 pm. Mr. Pfeiffer will provide attendees with best practices for proper power and cooling support and capacity management in an effective DR strategy.

Power Assure Secures $13.5 Million Funding Round Led by ABB

Investment validates market-leading, DCIM solution provider and fuels growth

September 26, 2011 - Power Assure, Inc. has closed a new round of funding, securing $13.5 million in Series B financing. Strategic partner ABB led the round while existing investors Draper Fisher Jurvetson, Good Energies, and Point Judith Capital all participated.

Power Assure Selected by AlwaysOn as a GoingGreen Global 200 Winner

Recognized for creating new opportunities in green technology.

September 14, 2011 - Power Assure, Inc. has been chosen by AlwaysOn as one of the GoingGreen Global 200 winners. Inclusion in the GoingGreen Global 200 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Power Assure was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Power Assure Assure Inks Strategic Partnership with IQT to Accelerate Data Center Power Management in the U.S. Intelligence Community

September 7, 2011 - Power Assure, Inc. today announced a strategic investment and development agreement with In-Q-Tel (IQT), the strategic investment firm that identifies innovative technology solutions to support the missions of the U.S. Intelligence Community.

Power Assure and ABB Presenting "Breakthroughs in Data Center Reliability and Automation" at AFCOM Data Center World

September 6, 2011 - Power Assure, Inc. today announced its Founder and CTO, Clemens Pfeiffer, will co-present a product information session with ABB at AFCOM Data Center World, taking place September 11 - 14, 2011 at the Orlando World Center Marriott in Orlando, Florida. Additionally, Power Assure will demonstrate the integration of its EM/4 energy management software with ABB's System 800xA Extended Automation platform during the event at booth #617.

Power Assure Named A 'Cool Vendor' by Leading Industry Analyst Firm

August 25, 2011 - Power Assure, Inc. announced it has been named one of five technology vendors in the Gartner, Inc. "Cool Vendors in Data Center Infrastructure Management Tools, 2011" report by Jay E. Pultz, Jeffrey Hewitt, David J. Cappuccio and Rakesh Kumar. Vendors Selected for the "Cool Vendor Report" are Innovative, Impactful and Intriguing.

Power Assure CTO Provides Insight into Data Center Energy Efficiency Rating Systems

August 17, 2011 - Clemens Pfeiffer, CTO of Power Assure, Inc., has outlined the various rating systems available, and recommends how each can be used to improve energy efficiency throughout any data center.

Power Assure to Speak at Agrion "Green IT: Spotlight on Disruptive Innovation" Event

July 21, 2011 - Power Assure, Inc. today announced that Emre Kulali, director of technical marketing, will speak at the Agrion Green IT event July 27, 2011, in San Jose, CA.

Power Assure to Showcase its Industry-Leading Energy Management Software at Datacenter Dynamics

June 23, 2011 - Power Assure, Inc. today announced it will showcase its suite of energy management software at Datacenter Dynamics San Francisco.

Power Assure Honored as a Red Herring Top 100 North America Tech Startup

June 16, 2011 - Power Assure, Inc. today announced it has won the Red Herring Top 100 award in recognition of the leading private companies from North America, celebrating these startups' innovations and technologies across their respective industries.

Power Assure Wins European Data Center Change and Innovation Award

June 7, 2011 - Power Assure, Inc. today announced it has won the Data Center Change and Innovation Award from BroadGroup during the Data Centres Europe 2011 Awards, held in London last week.

Power Assure Announces Integration of STARLINE Critical Power Monitor (CPM) with its Energy Management Software

June 1, 2011 - Power Assure, Inc. today announced that its Power Assure EM/4 software has been certified for use with the STARLINE Critical Power Monitor (CPM) meters. This integration provides visibility, intelligence, and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels and power consumption within and across data centers. Power Assure software now includes detailed measurements from STARLINE Busway and Raceway power distribution systems.

Power Assure Named a Finalist for the 2011 Red Herring Top 100 North America Award

May 23, 2011 - Power Assure, Inc., a data center infrastructure management solutions provider, today announced it has been selected as a Finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

Power Assure Named to GigaOM Structure 50 List

May 19, 2011 - Power Assure, Inc. today announced that it was named to the GigaOM Structure 50 list. Selected by GigaOM editors, the 50 companies in the inaugural Structure 50 list are the leading innovators in cloud computing and infrastructure - from young startups to the biggest tech titans.

Power Assure Unveils Most Comprehensive Data Center Analytics Platform

Energy Management version 4 (EM/4) software enables actionable-intelligence for maximizing data center efficiency

May 9, 2011 - Power Assure, Inc., a data center infrastructure management solutions provider, today introduced at Uptime Institute's Symposium 2011 Data Center Analytics for its Energy Management software platform, version 4 (EM/4). Data Center Analytics gives data center operators for the first time the ability to analyze and synthesize the overwhelming amount of raw data now available on data center equipment performance and turn it into useful business information to improve the efficiency, capacity and performance of their data centers. Additionally, Power Assure will showcase its suite of energy management software during the event at booth #507.

New UL Measurement Standard Utilizes Power Assure's PAR4 Methodology

May 9, 2011 - Power Assure, Inc., a leading developer of data center infrastructure management software, today announced with Underwriters Laboratories (UL), a world leader in safety testing, certification, and standards development, a new performance standard that is based on Power Assure's PAR4 methodology. The new standard, UL2640 and PAR4 certification will help data centers more accurately determine and optimize the utilization of server capability in data centers.

Power Assure CTO to Present Session at Uptime Institute's Symposium 2011 on Analyzing and Improving Data Center Energy Management Efficiency

May 4, 2011 - Power Assure, Inc. Cofounder and CTO, Clemens Pfeiffer, will be a featured speaker at Uptime Institute's Symposium 2011, May 9 - 12, 2011 at the Santa Clara Convention Center in Santa Clara, California. Titled, "Data Center Energy Management: Analyzing and Improving Your Efficiency," the session will be held on Wednesday, May 11 at 2:50 pm. Additionally, Mr. Pfeiffer will participate on the Server Power Management panel moderated by Andy Lawrence, research director, Eco-Efficient IT, The 451 Group, on Thursday, May 12 at 2:10 pm.

Power Assure and ABB Demonstrate an Integrated Solution for Data Center Facility and IT Managerment at ABB Automation and Power World

April 19, 2011 - Power Assure, Inc.today announced that its Dynamic Power Management (DPM) and Dynamic Power Optimization (DPO) software integrates with ABB's System 800xA Extended Automation platform. Together with ABB's control system, Power Assure's software services deliver real-time power monitoring and automation, allowing IT adjustments in response to facility-side events. Power Assure is demonstrating this integrated solution in booth 23 at this week's ABB Automation and Power World held at the Marriott World Center in Orlando, Florida.

Power Assure Announces New Solution that Interoperates with Cisco Unified Computing System; Demonstrates Three-way Integration with Intel Data Center Manager

April 12, 2011 - Power Assure, Inc. today announced that its Dynamic Power Management and Dynamic Power Optimization software interoperates with Cisco's Unified Computing System (UCS) Blade servers. Power Assure delivers real-time power monitoring and dynamic power saving policy management software for UCS servers, and leverages existing integration with Intel Data Center Manager (Intel DCM) software. Power Assure is demonstrating this interoperable solution in booth IP16 at this week's Intel Developer Forum held at the China National Convention Center in Beijing, China.

Power Assure CTO Presents Session at Data Center Word Expo on Best Practices in Data Center Power Optimization

March 22, 2011 - Cofounder and CTO, Clemens Pfeiffer, will be a featured speaker at AFCOM Data Center World, taking place March 27 - 31, 2011 at the Mirage Hotel and Convention Center in Las Vegas, NV. Additionally, Power Assure will showcase its suite of energy management software during the event at booth #110.

Power Assure CEO Proposes Key Questions to Assess Data Center Power Consumption

March 8, 2011- The industry has recognized that energy consumption or power consumption by data centers is at an all time high and consumption of power significantly impacts the overall running costs of the data center. Brad Wurtz, Power Assure, Inc., president and CEO, advises "C" level executives to ask their data center managers a series of questions to ascertain if money is being wasted due to inefficient management of energy and power resources.

New Ptak, Noel & Associates Report Shows Investment in Power Assure Data Center Optimization Software Achieves Efficiency and Utilization Across Facilities and IT

March 1, 2011 - Power Assure, Inc., a data center infrastructure management solutions provider, today announced the results of an independent report by Ptak, Noel & Associates on the value of dynamic power optimization software. Ptak, Noel & Associates asserts that companies that implement power management and power optimization solutions such as Power Assure's are able to better drive additional efficiencies in their data centers, extend useful life, decrease costs, and lower power consumption, while improving efficiency across facilities and IT.

Power Assure and Packet Power Deliver Wireless Power and Temperature Monitoring and Optimization to Data Centers

Integrated solution enables easy, flexible and cost-effective view and management of energy use across facilities and IT

January 18, 2011 - Power Assure, Inc., a data center infrastructure management solutions provider, and Packet Power, a producer of wireless power monitoring systems, today announced an integrated wireless power and temperature monitoring and optimization solution which is easy to deploy, highly flexible and cost-effective. Unlike alternative products that require costly cabling and complex technical configuration, the combined solution provides joint customers with a simpler and less expensive alternative for power monitoring and data center optimization.